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Salon Tech
Keratin
Treatment


Salon Tech, a leading manufacturer of professional hair appliances, looked to expand it's business into the keratin treatment market. To succeed in this highly competitive atmosphere, the product package had to excite, with elegance and modern style.

The venture proved to be successful with Salon Tech Keratin Straightening System being distributed to beauty supply chains and salons, worldwide.

 

 
 
     

The bottle's design exhibits a sense of quiet elegance, yet demands attention. The diagonal lines give a sense of movement and change, while reflecting what the product actually does, straightens hair. The colored mosaic bands exhibit technology, while symbolizing the various nutrients and elements that make the treatment. The color coding is in three steps: blues for cleaning, reds for thermal reconstruction, and purples, the final result.
 
     
   

 

 

 

 

 

 


Initial concepts were presented on rough 3D renderings. The original bottle was set to be white. The decision was made to switch the bottle to black in order to coincide with the line of Salon Tech hair appliances. Many ideas were executed including a pixeled look, reflecting nutrients and ingredients bonding to a surface, as well as shapes that mimic pathways on a circuit board.

Bright colors were used on black to convey a sense of power and attraction. Ultimately the design was stripped down to a minimal, clean, elegant feel.

 
 
   
     

Looking backward, the design process began with numerous rough sketches. Many different ideas are brainstormed before execution on the computer. This process lends itself to an efficient and effective design process.

 
 

© 2012 Rob Lieberfarb, All Rights Reserved

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