The Skyline Industry
& Logotype

The Skyline Industry is an electronic, rock fusion music project by artists Andrew Fagan and Alex Shaffer. The music creates a sonic landscape full of futuristic, post apocalyptic imagery.


The group needed a logo that reflects mechanical grittiness of the sound, with abstract symbolism open to artistic interpretation.



A block, tech-industry style logotype was carefully constructed. Certain corners were rounded to help the letterforms live a bit more comfortably.












Initial concepts, of futuristic shapes and line waves. Although showed good direction, the band felt type was a bit too clean, and didn't reflect the rock aspect of the group.





Logo brainstorm ideas were sketched. Different typestyles and symbols were explored. Certain ideas were eliminated.


© 2012 Rob Lieberfarb, All Rights Reserved

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