Zigtech Shark

Reebok needed a creative, dynamic,
innovative way to promote their new shoe, the Zigtech Shark. These shoes feature Reebok’s patented Zigtech sole technology, in shark tooth form.

Worked wiith C42D Creative, and initial concepts were explored. It seemed only natural to morph the shoe into a shark swimming in a beautiful underwater atmosphere. This idea was highly praised by the company.

These high performance shoes are sold exclusively in Finish Line stores, and launched in June 2012 as a Zigtech Shark store takeover. Numerous display graphics were produced including 3D pop-up window signs, shoe wall panel graphics, and exterior store banners. An extremely exciting fun project.







© 2012 Rob Lieberfarb, All Rights Reserved

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