CASA was designed as a modern, luxury body care brand rooted in calm, balance, and everyday ritual. The identity centers around a custom logotype that feels elegant and timeless, setting the tone for a spa-inspired packaging system built on restraint and clarity. Minimal graphics, soft color accents, and premium materials work together to create a refined shelf presence that feels elevated yet approachable, allowing the brand mark to take center stage while reinforcing a sense of quiet indulgence and self-care.