For Poppin’ & Blockin’, a premium protective phone case line, I led the complete brand and packaging design from concept through execution. This included logo and identity design, custom packaging structure, and a bold colorway system created to clearly differentiate SKUs at retail.
Cosmic Collage was developed as a playful, Gen-Z-leaning collection built around layered graphics, vibrant color, and a fun, collectible aesthetic, while maintaining clear product communication on shelf.
Pastel Pop features soft, approachable colorways paired with a clean, modern structure, creating a fresh, trend-forward look with strong shelf appeal and cohesive SKU differentiation.
Modern Style focuses on clean geometry and confident use of color to deliver a contemporary, design-forward packaging system that feels premium, timeless, and highly visible at retail.
I also modeled and rendered the packaging in 3D, creating high-fidelity visuals used for internal reviews and presentations. The final packaging system was designed to deliver strong shelf impact, communicate durability and protection at a glance, and maintain a cohesive, premium look across multiple color variants in a highly competitive mobile accessories category.