Teamed with DoubleDown.Digital to create a logo, brand identity, and packaging for Heritage Rice Co., a family-owned company with a rich history of farming in the United States. The logo illustration was based on an original photograph given to me by the company’s founder. It is executed in a woodcut style to set a vintage tone. Brand style guidelines were delivered, complete with alternate logos, font standards, and photography guidelines. The packaging artwork was created along to brand standards for 4 different types of rice and sent to production. The company was extremely happy with their new brand and its crucial role in expanding their business.
Lifestyle photo credits: William Shepard